Exhibit Labels: An Interpretive Approach

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About Exhibit Labels: An Interpretive Approach

Product Description Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell’s 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals. Review Do museum visitors even read wall labels anymore? And if they do, how can writers make these short texts engaging and educational at once? Exhibit Labels: An Interpretive Approach takes an optimistic approach to answering these questions, positing that wall text can indeed be effective when well written and smartly designed. . . .Throughout, author Beverly Serrell shares her insights from nearly four decades of providing advice on exhibits for all manner of museums. ― Museum It is not hard to see why this book has remained popular for almost twenty years. Though lengthy, the author practices what she preaches: text is succinct and relevant; conclusions are evidence-based and often thought-provoking. Following Serrell’s guidelines, museums are capable of creating a multimedia experience for visitors akin to an interactive documentary. Anyone needing to write interpretive labels for an exhibit obviously will find this book immensely valuable, but even educators not involved in museum work might find this an interesting look at other ways of presenting information in a visual, verbal, and engaging way. ― VOYA The museum world owes a great debt to Ms. Serrell for her disciplined, passionate advocacy of excellence in exhibit writing. . . .Serrell’s book will always have an honored place on my bookshelf. Like all technical manuals—and this is one of the best I’ve seen—it must be studied and digested, added to the internal toolkit, then forgotten in the joy of crafting sentences that sing, and in the deep satisfaction of finding the right word in the right place, for the right reasons. ― Exhibition Serrell has published her finest work in this second edition of Exhibit Labels. Even the most casual reader will be impressed with: the comprehensive treatment of exhibit labels, the expansive inclusion of literature, and the excellent description of best practices in museum exhibition development. The first edition of Exhibit Labels is still considered the authority on designing labels; this new edition goes well beyond this accomplishment and will no doubt be considered far-and-away the best standard for exhibit label design. Any serious reader will find a plethora of primary source references to explore, an easy-to-read manual for exhibit label development, and an optimistic philosophy that includes the belief that visitors do read labels if they are well designed, and that labels do really make a difference for the visitor experience. -- Stephen Bitgood, professor emeritus of psychology, Jacksonville State University and author of Social Design in Museums: The Psychology of Visitor Studies, Volumes I and II Serrell has published her finest work in this second edition of Exhibit Labels. Even the most casual reader will be impressed with: the comprehensive treatment of exhibit labels, the expansive inclusion of literature, and the excellent description of best practices in museum exhibition development. The first edition of Exhibit Labels is still considered the authority on designing labels; this new edition goes well beyond this accomplishment and will no doubt be considered far-and-away the best standard for exhibit label design. Any serious reader will find a plethora of primary source r