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Kids Clear is 100% pure bentonite clay which has the highest cation exchange capacity (CEC of 98-107 meq/100g) of any bathing clay that we tested on the market. This means it has a very high ionic surface charge when mixed with warm water. Key Handling Features of Kids Clear ∙ Small particle size makes it easy to dissolve with no clumping ∙ No special cleanup or clay dissolving agents required ∙ Clay bath water can safely go down tub drain without drain guard ∙ Comes in economically sized container (2.5 lbs) This clay is high purity air-classified sodium bentonite, selectively mined, consisting of micronized particles which is a free-flowing powder. Kids Clear Cleansing Clay meets all requirements set forth by the USPXXIII/NFXVIII for bentonite. 100% Pure Bentonite Clay Kids Clear Cleansing Clay has no added ingredients. This is a 100% pure and natural product. It is also hypoallergenic. Kids Clear Cleansing Clay contains no spices, herbs, excipients or fillers which sometimes cause allergic reactions in sensitive individuals. 100% Free of Bacteria, Viruses, Molds or Yeast Kids Clear Cleansing Clay is guaranteed to be free of bacteria, viruses, molds and yeast. No other bathing clay on the market makes this claim. Disperses Easily in Water Unlike most bentonite clays, Kids Clear Cleansing Clay disperses easily in water, with virtually no clumping. This is highly desirable, since there is little mixing required and the clay does not adhere to the skin the same way other bathing clays do. Kids Clear Clay Baths may be more effective than a "clumping" clay since it has a bigger exposure of its surface area, giving it an exceptionally high absorption rate. Easy Clean-Up. Unlike some other bathing clay, this clay can be safely rinsed down the drain. No drain guards or special cleaning or clay dissolving agents are required.