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Entrepreneurship: A Real-World Approach
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About Entrepreneurship: A Real-World Approach
Product Description A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful. Review "What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist From the Back Cover Practical and Thorough Coverage of What You Need to Launch the Next Great Company Want to launch the next great company? You've come to the right place. For two decades, PlanningShop has provided entrepreneurs and students worldwide the advice, guidance and tools they need to succeed. Entrepreneurship: A Real-World Approach includes comprehensive coverage of what you need to know to start, run and grow a successful business now: * Up-to-date trends in entrepreneurship * Opportunity identification & feasibility analysis * Strategic positioning * Where to get money - financing & money management * Business planning & business plan competitions * Customers, marketing, sales & distribution * Social responsibility & ethics * Globalization * Growing the venture HANDS-ON TACTICAL: * Souces of start-up cash * 21st century marketing * Dozens of worksheets * Sample agreements, proposals & contracts * Real-world cases * Critical thinking exercises PlanningShop is the leading publisher specializing in resources for growing businesses and entrepreneurs. Our practical, actionable books and products are based on the real-world experience of seasoned entrepreneurs, CEO's, investors and lenders. Millions have relied on PlanningShop to launch, run, and expand companies in every industry. Our books have been translated into more than 30 languages, are used in over 1000 business schools globally, and required reading in 22 of the top 25 entrepreneurship programs in the US. About the Author Author, entrepreneur, and USA Today small business columnist, Rhonda Abrams is widely recognized as one of the nation’s foremost experts on entrepreneurship and business planning. Rhonda is the author of 19 books which have sold nearly two million copies, been translated into over 30 languages, and adopted by more than 1000 business schools. Her books include the best-selling business plan guide in the United States: Successful Business Plan: Secrets & Strategies. Other books from Rhonda that have made best-seller lists include Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real World Approach. Rhonda not only writes about entrepreneurship; she lives it. She has founded four companies – from a one-person consulting firm to an angel investor-backed Internet company. Currently, she’s President and Chief Entrepreneur of PlanningShop, a content creation company based in Silicon Valley. Rhonda was named one of the 100 Most Influential Women in Silicon Valley and every year is named one of the Top 100 Small Business Influencers in the US. She was educated at UCLA (where she was named Outstanding Senior) and Harvard University. She lives in Palo Alto, California.
