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Email Deliverability Explained: How To Get Email Into The Inbox
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About Email Deliverability Explained: How To Get Email
Do you struggle to get emails to consistently reach inboxes? Are you trying to work out why your email suddenly stopped being delivered? Do you understand how modern email anti-fraud and anti-spam measures work?Professional email deliverability consultant Ken O'Driscoll explains how organisations can achieve consistently high rates of email deliverability, and outlines the wide-ranging factors which can cause challenges. In this book you will learn:* The techniques mailbox providers use to evaluate email senders;* How to avoid the common mistakes which cause deliverability problems;* The anti-fraud mechanisms which all senders need to understand;* How to manage your sending reputation so you are not mistaken for a spammer;* The current best practices for achieving a high rate of email deliverability.If you need to understand email deliverability, this book is for you.
