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You can save up to 70% over the cost of K-Cup packs by using your own Coffee with an Ekobrew reusable filter. In a household where two people each make a daily cup of Coffee, it's easy to consume 700 K-Cup pods per year. A pound of Coffee will yield 55 Ekobrew Cups with the additional benefit of choosing your own Coffee! in a conservative comparison, a $10 pound of Coffee comes to 20 cents per cup using Ekobrew, compared to 70 cents for each K-Cup. Patented technology No filter removal or disposal required Dishwasher safe for easy cleaning and care K-cup filter is available in violet, orange or black Have one coffee reusable filter for each member of the family or for each type of coffee Environmentally responsible Customize your beverage by adding as much or as little ground coffee to the filter 100% BPA free