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OUR STORY: Once upon a time in a small village in southern Italy, there lived a butcher who loved to make jerky. His name was Franco, but to his family and friends he was known simply as "Pops". "Pops" experimented with different cuts of meats and seasonings and discovered the sweetest and most tender cut was Brisket of Beef. "Pops" new Beef Jerky was a hit and earned rave reviews. Now "Pops" grandson has continued the tradition and brought the family recipe to market. Divine Bovine's Gourmet Beef Jerky has arrived!