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Product Description An exploration of America's cruise ship industry traces its meteoric rise throughout the past four decades, describing its humble beginnings in the early 1960s, the impact of the popular The Love Boat television series, and the influence of business practices and environmental laws. 30,000 first printing. From Publishers Weekly It's hard to imagine now, but when The Love Boat premiered in 1977, it was considered so sexually suggestive that Princess Cruises almost didn't allow the show to film on its ships because they were afraid it would give people the wrong image. Yet, in the long run, Garin points out, the series proved to be a critical factor in repositioning ocean cruises as an attractive luxury for middle-class consumers. Just a few years ago, Princess and three competitors accounted for almost 90 percent of the cruise industry's $13 billion annual revenues; when Princess began merger talks with Royal Caribbean, rival firm Carnival swooped in, made the deal themselves and wound up controlling more than half the market. Carnival's founder, the late Ted Arison, provides this lively industry history with one of its most engrossing narrative threads, from the running aground of his original flagship's maiden voyage to his emergence as one of the world's wealthiest individuals. But Garin's as interested in the ships themselves as he is in the boardrooms, and he turns up disturbing stories of corrupt labor practices and cover-ups of sexual assaults of passengers by crew members. The solid reporting ensures readers will come away with a healthy respect for Garin's work and for the very powerful industry he documents. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. From Bookmarks Magazine It was the Love Boat, an insipid television show, that actually launched the wildly successful and still-popular cruise ship as an affordable fantasy vacation for middle-class consumers. It also jumpstarted Carnival Corporation, which controls more than half of todays cruise ship market and constitutes this books primary subject. Garin, an investigative journalist, dives into the history of the industry, exploring the depths of the business and exposing (unfortunately, to a lesser degree) the grueling work of those who serve these flagship fantasies. Part investigation, part admiration, Devils suffers from an identity crisis. Dont be seen with it anywhere near the Lido deck. Copyright © 2004 Phillips & Nelson Media, Inc. From Booklist Fitting its raucous subject, Garin's history of Miami's cruise ships is not your father's business book. Garin offers wry observations on the industry and the fantasy it offers the 10 million Americans who annually embark for a bacchanalia on the high seas. Should they weary of calypso rhythms and boozy assignations, they could pick up this book and laugh along with Garin while he explains the complex industry that languidly sails the Caribbean. Two companies, Carnival Cruises and the Royal Caribbean, now dominate an industry that was nonexistent in the mid-1960s. Garin discusses passenger shipping at the time, which had an overhang of aging ocean liners idled by the jet age, one of which Carnival founder Ted Arison bought. Others followed suit, and everyone learned to make money in the laissez-faire environment of international shipping. Fueled in part by the TV show The Love Boat, the popularity of cruises exploded, inspiring the construction of today's party boats and drawing the attention of governments to buccaneers of the business. An adeptly done story about a leisure class that Thorstein Veblen would not recognize. Gilbert Taylor Copyright © American Library Association. All rights reserved Review Devils on the Deep Blue Sea is the book's title, and it succinctly captures the author's point of view. -- New York Times, June 21, 2005 Fitting its raucous subject, Garin's history of Miami's cruise ships is not your fat