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When you’re deciding how to treat hemorrhoids, you want relief you can count on. Preparation H Rapid Relief with Lidocaine Cream combines the relief you trust from Preparation H with maximum strength lidocaine and soothing glycerin. Lidocaine rapidly numbs external hemorrhoid symptoms including pain, burning and itching, while glycerin protects sensitive skin from further irritation and promotes skin healing. You can apply this hemorrhoid cream to the affected area up to 6 times daily, especially at night, in the morning and after each bowel movement. To open, push down on the cap while twisting. As the number one hemorrhoid brand recommend by doctors and pharmacists (1, 2), Preparation H hemorrhoid relief products offer effective ways to relieve flare-ups that can otherwise distract you from enjoying your day. With a hemorrhoid numbing cream like Preparation H Rapid Relief with Lidocaine, it temporarily numbs the symptoms of external hemorrhoids so you can live comfortably. For added relief, try Preparation H Medicated Wipes to cool, soothe and cleanse before applying Preparation H Rapid Relief with Lidocaine Cream. NET WT 1 OZ (30g) (1) Provoice survey dated from May 2015-August 2017 supports Preparation H is the #1 doctor recommend brand. (2) Provoice survey dated from May 2015-August 2017 supports Preparation H is the #1 pharmacist recommend brand.