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About Design Thinking: The Handbook
Product Description Design thinking is more than just a new, one-off method of innovation. Its focus is on establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this "recipe book" that can be practically applied to your everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way. The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice. The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries. So, benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done. Readership: Business owners, lecturers, students and employees interested in design thinking and its implementation. Review "Design Thinking is a very timely addition to the growing body of literature regarding the 'Design Mind-Set' that is increasing needed to compensate for some excesses due to the 'Science/Efficiency Mind-Set'. It is a comprehensive hands-on guide to unleashing your creativity and to address wicked problems even before they arrive on your company's bottom-line. The book is richly endowed with real-life experiences and images from corporate case studies. I strongly recommend Design Thinking to all manner of practitioners and students in any discipline." -- Prof. Larry Leifer, PhD, Director at the Center for Design, Research, Stanford University "It both provides tools and techniques for design thinking and illustrates the principles of usability advocated within through its own layout and organization, and so serves as its own best recommendation." -- Technical Communication About the Author
