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Cremo is an exceptional shave cream. Why? Most shave "creams" and gels are foamy formulas full of air - not the best lubricant. Cremo requires one unusually thin, foam-free layer. It's concentrated against your skin, not in a cloud that gets scraped down the drain. Cremo Face Wash is a soap-free, pH neutral, concentrated foaming gel. It contains selective cleansing agents, like Laureth Sulfate, so it cleans without breaking down your skin's natural emollient barrier. It contains essential botanical oils from lavender & melissa, so it enhances your skins moisture balance. It easily and completely rinses off leaving no undesirable waxy soap film or other residues. It leaves your skin looking and feeling absolutely fresh, natural and healthy.