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Laundry day warriors rejoice! Whether you have a new member of the family or skin sensitivities, our all natural laundry detergent is the safest, best laundry soap around! No optical brighteners or synthetic fragrances (phthalates) here, we keep harsh and unnecessary chemicals out of the hamper by using plant and mineral based ingredients. How does it clean, you ask? We use a medley of enzymes that act as powerful stain removal agents. Even better, we’ve designed our laundry detergent with HE machines in mind. Our formula is ultra-concentrated, so a little goes a long way, just one cap full of detergent needed per medium sized load. Made in the USA.