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What it is: A long-wearing, buildable cheek color that imparts a bright hue. What it does: Discover pure, natural cheek color that looks virtually powderless. Its unique, patented technology transforms pure liquid pigment into a smooth, silky powder through a process of slow baking, leaving true color-from compact to cheeks.This silky smooth, stay-true formula creates a vibrant, healthy-looking glow without a trace of powder residue. What else you need to know: Clinique Cheek Pop's embossed gerber daisy motif embodies its fresh, modern vibe. All shades are bright yet sheer and buildable. It is 100 percent free of fragrance and ophthalmologist- and allergy-tested.