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Did you know that most toothpastes contain mint and flavors that are known to cause irritation inside and outside of the mouth, not only that - they also contain undesirable and unnecessary ingredients that are absorbed by the body. Cleure Hypoallergenic Cinnamon toothpaste was formulated by a dedicated practicing dentist that knows all to well that what goes on your body eventually ends up in it, and thus has made it her life's work and mission to develop a toothpaste that was free of the chemicals that allergists, dermatologists, and specialists alike considered irritating. Cleure Hypoallergenic Cinnamon toothpaste is mint-free, fluoride free, sodium lauryl sulfate free, sodium benzoate free, simply put- it is free of the baddies that can cause allergies, irritation, dryness, sores, and other potential health concerns and conditions. In turn, Cleure Hypoallergenic Cinnamon toothpaste is made with xylitol, dicalcium phosphate, and baking soda. Xylitol, helps to increase salivation naturally, this ingredient is the saving grace for many dry mouth sufferers. Baking soda helps to neutralize harmful acids that can stain your teeth. Dicalcium phosphate is a gentle abrasive and whitening agent. Cleure Hypoallergenic Cinnamon toothpaste cleans gently and effectively to remove stains, plaque, and bad breath. It is gentle on sensitive teeth and safe for the entire family. Cleure Hypoallergenic Cinnamon toothpaste is the Clean and Pure choice, pick yours up today and smile bright from the outside in.