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Product Description You don't have to be tied down to just one look. With Clairol Natural Instincts, you can get commitment-free, semi-permanent hair color (lasts 28 washes). Made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven less damaging* than other hair dyes. So next time you color, try Clairol Natural Instincts hair color. *Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent From the Manufacturer The Natural Instincts system is the healthier hair color indulgence—a non-permanent, ammonia-free formula with aloe, vitamin and antioxidants. Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair. Our Natural Instincts system nourishes and protects your hair with clinically proven healthier color. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results and hair that’s actually healthier-looking than before you colored. Switch to Healthier1 Hair Color Less guilt. More gorgeous. A perfect recipe for clinically proven healthier color.1 The Natural Instincts system has aloe, vitamin and antioxidants. Plus even more reasons to make the switch: Non-permanent, ammonia-free formula works in just 10 minutes Lasts through two shampoos Gently blends away gray Includes Natural Instincts Week 2 Color Refresher, a conditioning crème formula that deposits color pigments 15 days after coloring Includes Color Treat Conditioner for radiant, healthy-looking color 1. Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage. Types of Hair Color Compare Types of Clairol hair color. Brand # of Shades Gray Coverage Color Type Color Lasts Works In Formula Nice 'n Easy Perfect 10 24 100% Permanent Crème Color Up to 8 Weeks 10 minutes Micropearls forhigh-gloss color Nice 'n Easy 42 100% Permanent Crème Color Up to 8 Weeks 25 minutes Color Blend Technologyfor highlights & lowlights Color Blend Foam 23 100% Permanent Foam Color Up to 8 Weeks 25 minutes Color Blend Technologyin a drip-free foam Nice 'n Easy Root Touch-Up 18formulated to matchany shade 100% Permanent Crème Color Up to 3 weeks 10 minutes More shade choices,to match any shade,even salon color* Natural Instincts 23 Up to 50% Demi-PermanentCrème Color Up to 28 shampoos 10 minutes Clinically provenhealthier** color withno ammonia Natural Instincts Vibrant 13 100% Permanent Crème Color Up to 8 weeks 10 minutes Anitoxidants helpfight damage * Among leading retail permanent shade and pre-formulated salon color ** Natural Instincts non-permanent Level 2 vs. leading Triple protection permanent Level 3 color crème: based on amount of surface damage Meet Your Perfect Match Take the guesswork out of gorgeous. Try our quick tool and we’ll give you personalized, expert shade recommendations. Visit Clairol.com/MyShade. Discover Your Most Beautiful Shade Get less guilt, more gorgeous with our ammonia-free shades.