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Chill Factor: How a Minor-League Hockey Team Changed a City Forever
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About Chill Factor: How A Minor-League Hockey Team
Product Description Learn how a minor-league hockey team helped bring the NHL to Columbus, Ohio. The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious local fan base. Based on the success of the Chill, from 1991–99, the city of Columbus was awarded with the Columbus Blue Jackets in 2000, the city’s own NHL franchise. Chill Factor follows the wild ride through the eyes of team president and general manager David Paitson, from the early formation of the minor-league franchise through the decision to rattle the status quo by going to the edge and beyond with a marketing and promotional plan that was both edgy and controversial. The success of the Chill after their first season gave the organization the impetus to challenge local civic and business leaders to build a world-class arena and emerge from the shadow of OSU. There were setbacks and triumphs on and off the ice, and eventually the realization that the Columbus of today would not be possible without the aid of the Chill. Chill Factor takes readers into the front office and onto the rink, giving every angle of how a small town was able to get behind a working-class team that fought both on and off the ice. This thrilling account will appeal to those who remember the Chill’s reign, as well as those who enjoy seeing the underdog climb the ladder to sports supremacy. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home. Review " Chill Factor is a fun story of off-the-wall marketing and keen vision turning a college sports town into a major league NHL city." -Joe Pelletier, HockeyBookReviews.com “ Chill Factor is both an entertaining tale of an underdog sports franchise that beat the odds and a highly compelling marketing case study. At times it reads like a novel—with fun characters both on the ice and in the front office—but it really happened. It's a terrific story, well told, and the marketing and leadership lessons will stay with you long after you put it down.” —Kevin Sullivan, founder, Kevin Sullivan Communications, Inc. “Does doing funky things with a minor league team guarantee its success? Absolutely not! There are plenty of teams that aren't successful that do crazy things. What the Columbus Chill had is hard to quantify, but I think it was soul. Their antics were genuine and touched their audience far deeper than anyone could expect. Their soul's divinity was to entertain the fans. Fun was so imbedded into their DNA that their success amazingly spawned a major league team. If I could get into a time machine I'd go back and enjoy those Columbus Chill games.” —Jon Spoelstra, author of Marketing Outrageously Redux, and co-author with Steve Delay of The Ultimate Toolkit “The Columbus Chill grew the interest in hockey in Ohio, creating the opportunity for the NHL to exp
