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Product Description CHI STYLE SERIES Tourmaline Ceramic Hairstyling Iron utilizes the latest innovative technology combining Tourmaline Ceramic with even heat distribution, producing an exceptionally high amount of negative ions and Far Infrared which reduce static electricity for that perfect style. Hair is left smooth and silky with an exceptional shine. The Style Series Hairstyling iron is ideal for all your hairstyle needs. Now you can straighten, smooth, curl, wave, spiral, flip and bend. Just use your imagination and create your personal flair. Brand Story Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI, BioSilk, and SunGlitz.