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Product Description NATURAL, VIVID AND PASTEL COLORS Say goodbye to dull, lifeless color that fades after a few washes. All clear shampoos and conditioner remove color which is why we created VIRAL & GEM LITES, our amazing color-rich enhancer shampoos and conditioners, you can extend and infuse colored vibrancy into your hair, enhancing the color while hydrating and smoothing to finally stop hair color fade. Brand Story Celeb Luxury hair products solve the biggest complaint with all haircolor that it fades so fast. From the inventor of the first color depositing shampoos and conditioners with patented color technologies. Stop color fade.