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Amazon.com With a minimal fashion aesthetic, the distinctly feminine Casio Women's Classic Round Watch #LQ139E-9A pairs well with both casual and formal wear. Its fashion versatility is provided in part by a fusion of casual and formal materials--a black resin band coupled with an attractive gold dial. Other fashion highlights include three gold-tone hands and gold-tone hour markers. Relying on reliable quartz movement, this women's classic is water resistant to 100 feet (30 meters). Brand Story Casio With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.