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Product Description Casio AMW110-9AVCR Casio Men's Classic Analog Tan Watch Tan Brand Story Casio With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward. From the Manufacturer Built tough to endure your high-energy lifestyle, this Casio men's analog dive inspired watch features a striking black and beige dial, which is protected by a durable mineral dial window. The dial has a handy date calendar that rests at the three o'clock position, luminous hands and indexes, and a bidirectional stainless steel bezel. Other details include a beige nylon band, textured for a unique twist, and its reliable buckle clasp. Accentuating your sporty look, this timepiece was designed for adventurers like you. Powered by analog-quartz movement, this watch is water resistant to 330 feet.