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the"Casio"Story Casio With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward. From the Manufacturer From Casio, a leader in wrist technology, comes a smart power series, featuring a multi-mission LCD with LC Analog and 10 Year Battery. Its large case & button design and new 248 segment high density LCD provide a wealth of easy-to-use, easy-to-read information such as a World Time map and analog LC display. Additional features include a 1/100th stopwatch, 24hr countdown timer and 5 alarms.