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Our Story. Our Heritage. From grassroots rugby to the global sporting stage, we make the finest rugby gear in the world. Tough, durable, smart, it's made for life. In 1904, in New Zealand's South Island city of Canterbury, three pioneers – John Lane, Pringle Walker and Alfred Rudkin – began making high-performance clothing. Clothes good enough to outfit an army – the Anzacs in World War I. The reputation won in battle went on to impress the most successful rugby team in the world, the All Blacks, who insisted their rugby kit was made by Canterbury. Today, we remain the leader in rugby apparel. Proudly worn by USA Rugby and a host of top national and club teams around the world, including the likes of England, South Africa, Leinster, Leicester Tigers, Golden Lions and the Waratahs.