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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
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About Business Essentials For Strategic
Product Description The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. Review “Business Essentials for Strategic Communicators provides a broad overview of the business knowledge communications majors need to navigate the future of corporate communication. … Ragas and Culp provide communication educators and students with a well-written account of the importance of ‘business 101’ essentials for strategic communications practice. … Instructors may find this book useful as a supplementary textbook in introductory strategic communications and public relations courses.” (Ann Marie Major, Journalism & Mass Communication Educator, Vol. 74 (41), 2015) “The text is perhaps most appropriate and valuable for undergraduates taking applied or strategic communication coursework. … Business Essentials for Strategic Communicators provides a gentle introduction to well-selected key concepts with which undergraduate students should be familiar as they prepare to become effective strategic communicators.” (Nina O’Brien, International Journal of Communication, Issue 9, 2015) "Few advisers mean more to a CEO than strategic communicators. The very best bring more than a command of messaging and tactics; they offer genuine insight about the business. This book should be the first thing every aspiring communicator reads. It contains the defining lessons on how to earn trust, credibility, and respect." -Bill McDermott, Chief Executive Officer, SAP "The days when people in strategic communication could get by without understanding financial numbers is long gone, and this book is the prime tool for teaching them what they need to know." -Chris Roush, Senior Associate Dean and Walter E. Hussman Sr. Distinguished Scholar, University of North Carolina at Chapel Hill, USA "Never has it been more important for the strategic communicator to have a working knowledge of the business side of the enterprise. More than ever, it's essential for the communications objectives to be tied directly to the business objectives of the organization and it's impossible to correctly make that connection without knowing the essentials of business operations. Ragas and Culp have captured not just the 'nice to have' knowledge, but the really impactful knowledge needed by any communications professional who truly wants to create shared value for the organization and its stakeholders. This is a 'must have' book for any communicator's personal bookshelf." -Bob 'Pritch' Pritchard, PRSSA 2011-2015 National Faculty Adviser and Faculty Adviser, University of Oklahoma, USA "At last! Ragas and Culp have delivered the book communicators have long needed to grasp financial and economic fundamentals and enhance their effectiveness as strategic counselors. In clear, comprehensive style, Business Essentials is written for communicators by communicators and is a must have on classroom and office desks." -Sandra Duhé, Fellow PRSA; Member, Arthur W. Page Society; and Chair of the Division of Communication Studies, Southern Methodist University, USA "As a communications professional with a graduate business degree, I know first-hand that what Matt Ragas and Ron Culp have put forth in Business Essentia
