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BUQU (Bo͞o-ko͞o ), is short for Be Unique, and stems from a core belief that it's better to express your individuality than conform to the accepted norm. Our founders recognized that the phone charger market was boring and desperately needed a change. By injecting creativity and originality into our chargers, we started a movement that has been embraced by artists, performers, and taste-makers around the world. Our products will always be stylish and fun, just like the individuals that depend on them.