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With the Brita 10 Cup Grand Water Filter Pitcher, it is easy to drink healthier, great tasting water. Using technology which combines coconut-based activated carbon with ion exchange resin, the Brita advanced filter reduces the taste and odor of chlorine to deliver great tasting water while removing copper, mercury and cadmium impurities that can cause illness over time. The Brita Grand Pitcher is BPA-free and comes with an electronic filter indicator which notifies you when it is time to replace your filter. Change your filter every 40 gallons or approximately every two months. The large, 10 cup capacity makes this pitcher perfect for kitchen and office refrigerators. Ergonomically designed, this water filter pitcher features a flip top lid for no fuss refilling and a comfort grip handle for easier pouring. By drinking filtered water, you are reducing the amount of plastic bottles that end up in our landfills and oceans. One Brita water filter used equals 300 plastic bottles saved. Start drinking healthier, great-tasting water with Brita today.