Braun Unisex 3-Hand with Date Analogue Swiss-Part Quartz Watch, Made in Germany, Black Dial and Black Leather Strap, 39mm Stainless Steel Case, Model AW10EVO.

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About Braun Unisex 3-Hand With Date Analogue Swiss-Part

Design is at the heart of Braun: The concept of ‘less, but better’ has its origins in the Bauhaus movement, but it was Braun and Dieter Rams that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. For six decades, Braun’s humanistic approach to design has inspired designers and companies around the world. In 1977, Braun took its first steps into the watch category thanks to Dietrich Lubs, a protégé of Dieter Rams, who was responsible for many of the iconic watch and clock designs that are still popular all these decades later. Description: In 1989 Braun launched their first analogue wristwatch, the AW 10. This was followed by the AW 50 two years later in 1991. With the launch of these two iconic watches, Dietrich Lubs and Dieter Rams wanted to reflect their vision of creating a watch that displayed the time in the most functional way possible, embodying their design principles. In 2018 these design principles are still used as a design blueprint and are as relevant as ever, forming the basis of many great design achievements across various iconic products. As tastes in watches have changed since 1989, Dietrich Lubs has again brought his design aesthetic to the world of watches through a modern relevancy in the newly launched AW 10 EVO. Features: Swiss-part quartz date movement. 39 mm matt stainless steel case with bezel. Bespoke screw on case back. Scratch resistant mineral glass. Leather strap. Iconic yellow second hand. Made in Germany. 3ATM water resistance. Additional information: 2 year guarantee. Box contains: 1x Braun EVO watch. 1x Instruction manual.