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The Brady label cartridge for the Brady BMP53/BMP51 portable printers is suitable for labeling textured metals and low surface energy plastics. The labels are made of white glossy polyester and have a permanent rubber-based adhesive.Brady manufactures signs, labels, lockout/tagout, safety devices, and printing systems and software used in the electronics, telecommunications, manufacturing, electrical, construction, education, and medical industries. The company, founded in 1914, is headquartered in Milwaukee, WI.