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Product Description Healthier Water Upgrade For GE General Electric MWF Refrigerator Water Filter • BlueFall guaranteed fit: Compatible with select GE side-by-side and bottom-freezer refrigerators. • HealthyFiltration: Broad spectrum, NSF certified filtering to reduce chlorine-resistant cysts, lead, select pharmaceuticals and 15 other contaminants. • EasyTwist design: No tools, no mess, simple to replace. • MaxLife: Engineered to last for a full six months prior to needing replaced. • Replaces: GWF, GWFA, GWF01, GWF06, MWFA. From the Manufacturer GE MWF Water Filter Replacement. The Prefect Fit. BlueFall’s NSF-certified MWF refrigerator water filter upgrade reduces contaminants like mercury, toxaphene, dichlorobenzene, carbofuran, alachlor, benzene, lead, cryptosporidium, and giardia. This filter upgrade will provide you with healthier, purer water, that tastes amazing. Highest Quality NSF International is an independent nonprofit organization that examines consumer products to ensure they comply with strict standards for certification. By analyzing product materials, observing manufacturing facilities, testing products repeatedly and monitoring product development, the NSF serves as a safeguard for consumer safety. The BF-GE-MWF is NSF certified. Simple & Easy EasyTwist design: No tools, no mess, simple to replace. No Guessing BlueFall guaranteed fit: Compatible with select GE side-by-side and bottom-freezer refrigerators. Guaranteed Replaces: GWF, GWFA, GWF01, GWF06, MWFA. GE MWF . Done Right We've created a way for all GE Water Filters to maintain the highest standards of quality, and offer it to the consumers for a fraction of the price of a GE Water filter. Its that simple. About the Startup Describe your product in 3 words. Quality Meets Price How did you come up with the idea for this product? Hundreds of thousands of homes use GE water filters for their refrigerators. The pricing for a filter replacement is exceptionally high. We've partnered with engineers and water purification gurus to help us create a better quality filter at a fraction of the price. The results-- happy customers who dont need to spend money like its water. What makes your product special? There are a handful of characteristics that separates us from other brands. We care about whats inside the filter more than whats on the outside. Our filters are designed with the best quality media guaranteeing the best results. In addition, we stress on no issues, no leaky filters and designed as the perfect fit. What has been the best part of your startup experience? The best part by far has been the feedback from our customers. We wouldn't be able to get here without you.. Thank you for all your support!