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Creating a flagship device requires endless perseverance and dedication to push the goal Beyond all expectations. The Pure xr is the result of genius engineering and delicate artistry that combine to create cutting-edge technology and beautiful aesthetics. Being the First to implement “invisible” antenna method for a full metal design, the uni-body limits the use of plastic for a solid and seamless results. Diamond cut polishing along with Powder coating treatment ensure a completely flawless design. Available in Silver and Gold, the Pure xr is a master in premium built.