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We love Activated Charcoal for whitening teeth, but we hate the mess other charcoal powders make, so, in the beginning we made our own toothpaste at home combining powerful Charcoal with natural toothpaste. So many people loved it we decided to make an all-natural brand and sell it in the USA and now in Europe. BlackMagic Activated Charcoal Toothpaste was born and now we've even improved the flavor and consistency. *Whitens teeth without bleaching. *Great for every day use. *Won't harm dentures or crowns. *Kills harmful bacteria. *Don't guess what the ingredients are in your toothpaste. Natural, quality, organic ingredients in BlackMagic are noted clearly on the tube for your piece of mind. *NO MESS! Activated charcoal powders are messy and stain easily, we fixed that! *BlackMagic carefully blends natural toothpaste compounds with Bamboo activated charcoal (also called Activated Carbon) to get your teeth their whitest without the hassles or mess. And don't risk contamination with powders you have to dip your wet toothbrush in. Yuk!Get Whiter teeth every day with the Charcoal in BlackMagic Toothpaste. Use the power of organic Activated Charcoal and Organic Coconut Oil to safely remove stains and create a bright, happy smile!We Guarantee You'll Love it Or Your Money Back!