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BISSELL has learned that consumers are always looking for better cleaning, easier-to-use tools and multi-functional products that are compelling and offer value and efficient storage. Meet the BISSELL approach to everyday cleaning tools. SMART DETAILS products offer "wow" features that make every task easier - collapsible handles for easy storage, jointed handles to reach under furniture, soft touch grips and circular ends for hanging. From versatile brooms, dusters and a multi-functional mop to sturdy brush wares, it's function and fun for a better clean. As the name implies, the difference is in the details. This line delivers effective results and less-effort cleaning - with all the details that consumers want. And it comes from BISSELL, a name consumer's trust in Floor care.