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BFGoodrich: Tradition and Transformation, 1870-1995 (Historical Perspective Business Enterprise)
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About BFGoodrich: Tradition And Transformation, 1870-1995
Product description In the late nineteenth and early twentieth centuries, BFGoodrich made rubber goods ranging from fire hoses to automobile tires and, in so doing, became one of the largest and most important rubber manufacturers in the world. The history of the BFGoodrich Company has been a complex blend of transformations and traditions, as this study of the company's history from the firm's founding in 1870 through its 125th anniversary in 1995 reveals. Mansel G. Blackford and K. Austin Kerr, two leading business historians, place the BFGoodrich story in the full context of the industries and the economic environments in which the firm operated. In what is more than an internal study, Blackford and Kerr examine BFGoodrich's strategies for growth in light of technological developments, changes in labor relations, and modifications in government-business relations that constantly reshaped how the firm and its competitors conducted business. Granted full access to corporate records and given full cooperation in interviews, with no restrictions placed on their writing, the authors provide an almost unprecedented look at how a major American institution evolved over more than a century. From Booklist Among those who recognize the company's name, many may be surprised to learn that BFGoodrich has not been in the tire business for nearly a decade. That enterprise is now one of French tiremaker Michelin's holdings. Before downsizing became the name for such a strategy, BFGoodrich trimmed the business it had become synonymous with and repositioned itself as a specialty chemicals manufacturer. The company's products now include aircraft landing systems, caustic soda, and thermoplastic polyurethane. BFGoodrich's story could serve as the model for any of the dozens of midwestern smokestack industries struggling to survive. It is with that aim that company chairman John Ong commissioned business historians Blackford and Kerr to write this scholarly commemorative history. They document BFGoodrich's entrepreneurial origins and analyze the impact of labor demands, antitrust regulation, and foreign competition on forcing the company's transformation. This readable, instructive study is another in Ohio State University's Historical Perspectives on Business Enterprise series. David Rouse From the Back Cover In the late nineteenth and early twentieth centuries, BFGoodrich made rubber goods ranging from fire hoses to automobile tires and, in so doing, became one of the largest and most important rubber manufacturers in the world. The history of the BFGoodrich Company has been a complex blend of transformations and traditions, as this study of the company's history from the firm's founding in 1870 through its 125th anniversary in 1995 reveals. Mansel G. Blackford and K. Austin Kerr, two leading business historians, place the BFGoodrich story in the full context of the industries and the economic environments in which the firm operated. In what is more than an internal study, Blackford and Kerr examine BFGoodrich's strategies for growth in light of technological developments, changes in labor relations, and modifications in government-business relations that constantly reshaped how the firm and its competitors conducted business. Granted full access to corporate records and given full cooperation in interviews, with no restrictions placed on their writing, the authors provide an almost unprecedented look at how a major American institution evolved over more than a century. About the Author Mansel G. Blackford is professor of history at The Ohio State University.
