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This is our Kids "teeth" paste, and although our own kids call it "sugar paste" we can assure you this is Sugar FREE! It's just THAT sweet! Sweetened with xylitol, it is safe for little mouths, yet so sweet, your little ones will be asking to brush! Plus, studies are proving more and more every day that xylitol is healthy for teeth! Yay! Everybody wins! Cleans teeth & gums and keeps teeth protected & strong. Vegan & 100% NATURAL! Available in 2 fun flavors: Sweet Orange & Fresh Mint! Container: Stored in Glass with metal cap, this baby is Plastic FREE! If there isn't plastic in it, there will never be any plastic in you, or your little ones! (Health Safe, Planet Conscious) ***Use toothbrush to dip into container, or use a spoon, or applicator to dip into container & apply to toothbrush; either way works. Use pea-size amount. **INGREDIENTS: 100% Natural Ingredients: Calcium carbonate, distilled water, non-GMO xylitol, non-GMA xantham gum, tocopherol (vitamin E), orange or peppermint oil. *Essential Oils per Flavor: Sweet Orange Flavor: Pure sweet orange essential oil. Fresh Mint Flavor: Pure peppermint essential oil.