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Every masterpiece starts with a clean canvas. It's the same with your hair. If you try and wax it up into some kind of style when it's dirty, you won't get very far. You need a men's shampoo and conditioner that's powerful enough to blast away the daily grime and give your hair the full-on detox it needs. Better yet, a men's shampoo and conditioner and body wash can save you time and space. That's what Axe Total Fresh 3 in 1 Shampoo, Conditioner and Body Wash is for. Take it into the shower, get frothy, rinse (no repeating), and step out completely clean. So you'll smell as good as you look and have hair that's primed for styling. And because it's both a shampoo and conditioner, you'll save time in the shower and space in your gym bag too.