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Amazon.com Aveeno Active Naturals Skin Relief Moisturizing Lotion is rich, yet fast-absorbing. This triple-oat formula moisturizing lotion with shea butter extract is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness. and itchiness. And since it has no added fragrances, it's ideal even for sensitive skin. AVEENO Skin Relief Moisturizing Lotion with Soothing Oatmeal Active Naturals Skin Relief Moisturizing Lotion with Soothing Oatmeal At a Glance: Relieves itchy, extra dry skin Moisturizes for 24 hours Cools on contact Noncomedogenic Good for sensitive skin Fragrance free The triple-oat formula moisturizing lotion with shea butter relieves itchy, extra dry skin. Dermatologist Recommended This patented triple-oat formula with shea butter extract relieves and soothes itchy, extra dry skin, and is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness, and itchiness. This breakthrough lotion starts working immediately to nourish and restore lipids and essential moisture to skin. Rich, yet fast-absorbing, it contains no added fragrance and is good even for sensitive skin. It is a skin protectant and non-comedogenic. Natural Colloidal Oatmeal The natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin. Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats. The Science Behind Oats The scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin. The Benefits of Oats Relieves dry skinThe natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin.Soothes itchy, irritated skinColloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.Soothes extra dry, irritated skinColloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.Moisturizes skinOat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture. AVEENO Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. What's in the Box AVEENO Active Naturals Skin Relief Moisturizing Lotion with Soothing Oatmeal, 18-Ounce Pump. Body Wash Eczema Cream Daily Moisturizing Body Wash Fragrance Free Skin Relief Body Wash Eczema Therapy Moisturizing CreamLotion Daily Moisturizing Lotion Daily Moisturizing Lotion with SPF 15 Skin Relief Moisturizing Lotion Product Description Aveeno Skin Relief Fragrance-Free Moisturizing Body Lotion is a rich, yet fast-absorbing lotion that helps heal and relieve very dry skin. Gentle enough for sensitive skin, the nourishing daily body lotion provides clinically proven soothing relief for itchy, dry skin with 48-hour moisture. This dimethicone skin protectant features a soothing Triple Oat and hydrating natural shea butter formula which includes oat flour, oat extract and oat oil that provides soothing relief for itchy, dry skin and locks in long-lasting moisture. Our fast-absorbin