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Art Wall's 'Keep Calm and Carry On' by the United Kingdom 24x32 Rolled Canvas Art. Image 24x32 with 2-inch White Accent Border. Keep Calm and Carry On was a propaganda poster produced by the Government of the United Kingdom in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of a Nazi invasion of Britain. It had only limited distribution and thus was little known. The poster was rediscovered in 2000 and has been re-issued by a number of private companies and used as the decorative theme for a range of products. It was believed there were only two known surviving examples of the poster outside government archives until a collection of 15 originals was brought in to the Antiques Roadshow in 2012 by the daughter of an ex-Royal Observer Corps member. The poster was initially produced by the Ministry of Information, at the beginning of the Second World War. It was intended to be distributed in order to strengthen morale in the event of a wartime disaster. Over 2,500,000 copies were printed, although the poster was distributed only in limited numbers. The poster was third in a series of three. The previous two posters from the series, "Freedom Is In Peril. Defend It With All Your Might" (400,000 printed) and "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" (800,000 printed) were issued and used across the country for motivational purposes, as the Ministry of Information assumed that the events of the first weeks of the war would demoralize the population.