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AO Cooler's new hybrid cooler is the first of its kind. The rigid soft cooler is a hybrid between a hard cooler and a soft cooler. The 3 inch rigid insulation along with the thick outer material. Makes the cooler perform like a hard cooler, but with the lightness of a soft cooler. Weighing 8.5lbs. compared to 20 lbs. for a hard cooler. This makes it easier to carry to and from your boat. Welded TPU material and a molded EVA bottom, making it easy to carry, also makes it durable and eco-friendly. Water resistant YKK zippers.