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Our silky-soft duvet covers are twice as soft as cotton, giving customers the most comfortable bedding on the planet. Fabric made of viscose from bamboo is twice as soft as cotton, because its yarn is, by nature, much finer. Our Aloha Soft fabric is manufactured into an ultra-soft, smooth texture, providing exceptional comfort. This is amazing considering the bamboo plant is actually stronger than steel. In fact, it is still used today in construction and scaffolding. The bamboo plant's tensile strength is roughly 28,000 PSI versus steel's 23,000.