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Find your ahh moment in the original, authentic ahh bra by Rhonda shear this is the ultimate comfort bra designed by a woman, for all women in our signature ahh seamless fabrication. Enjoy all day comfort with knit in support under the bust and through the back, wide stay-in-place straps, and smoothing light support in our beautiful fade-proof colors. Discover the world's comfiest bra. No hooks, no wires, no itchy tags the ahh bra makes life a little easier with pullover or step-in styling, easy wash, and long lasting wear (finally a bra that doesn't fade, pill or stretch out). Whether you are a looking for your first bra, a no-bulk sleep bra, a new mom gift, or just haven't ever found comfort in a bra, the ahh bra is here for you. Find out today why millions of women around the world are saying ahh, because of a bra