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Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations
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About Agile For Everybody: Creating Fast, Flexible, And
Product Description The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work. Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions. Understand exactly what Agile is and why it matters Use Agile to address your organization’s specific needs and goals Take customer centricity from theory into practice Stop wasting time in "report and critique" meetings and start making better decisions Create a harmonious cycle of learning, collaborating, and delivering Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola Review " Agile for Everybody takes the refreshing, and much needed, perspective of Agile as something more than tools and practices." --Andrew Burrows, Agile Marketing Lead, IBM "The language and spirit of Agile is everywhere in business today. But what does it really mean and how can we act on the insights that turned a way of writing software into a way of getting almost anything done? Matt LeMay makes it clear what Agile is (and what it isn't) and reminds us what's truly valuable about the movement. Agile for Everybody lives up to its name." --Andrew Blau, Managing Director, Strategic Risk, Deloitte "Every leader can use the Agile-focused wisdom in this book. Contained within are actionable tips for everybody: CIOs, mayors, teams large and small, police commanders, and you. The lessons fit multinational corporations, government agencies, startups, non profits, and small businesses. Reading Agile for Everybody will help you inspire people to do their best work with the values of Agile." --Andrew Nebus, Former CIO and Command Staff, Baltimore City Police Department "Matt's book is a perfect primer on the theory and practice of Agile. For the executive, it's a terrific guide about why you should care (happier customers, more engaged employees). For the manager, it's a great set of practical tools and advice about how Agile works and how and where it can successfully be applied (achieving quick wins, measuring success, course correcting)." --Thomas Stubbs, Vice President, Engineering and Innovation, Coca-Cola Freestyle "If you're intrigued by Agile but wondering if it's really possible for it to work in your unique context, Agile for Everybody has you covered. It's a clear, concise, clever guide to evolving the Agile mindset so it seamlessly applies to knowledge work of all kinds. With this book, Matt is helping put better, faster, more innovative work within reach for everybody." --Andrea Fryrear, President and Lead Trainer, AgileSherpas About the Author Matt LeMay is cofounder and partner at Sudden Compass, a consultancy that has helped organizations like Spotify, Clorox, and Procter & Gamble put customer centricity into practice. In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as senior product manager at music startup Songza (acquired by Google), and head of consumer product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Santa Fe, New Mexico, with his wife Joan and their turtle Sheldon.
