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Ad Nauseam II: Newsprint Nightmares from the 1990s and 2000s
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About Ad Nauseam II: Newsprint Nightmares From The 1990s
Product Description Mad movie ad collector Michael Gingold returns with Ad Nauseam II, a deep dive into his personal collection of horror movie newsprint notices from the 1990s and 2000s. Feast your nostalgic eyes on more than 500 striking ads for the big-budget Gothics of the early and mid-'90s (Bram Stoker's Dracula, Interview with the Vampire), the slasher-film revival (Scream, I Know What You Did Last Summer, Halloween: H20), gruesome franchises (Saw, Final Destination), remakes (The Texas Chainsaw Massacre, Dawn of the Dead, The Ring), found footage films (The Blair Witch Project, Paranormal Activity) and more. Plus, unforgettable critic quotes of the time, fascinating facts about the films' releases, and Michael's always insightful commentary! Review Holiday Gift Guide Mentions: Fangoria, Birth.Movies.Death., and Daily Dead. About the Author MICHAEL GINGOLD first began reproducing newspaper ads for 1980s horror films in his Xerox fanzine Scareaphanalia, and went on to become a longtime editor and writer for Fangoria magazine and on-line. He also currently contributes to Rue Morgue, Birth.Movies.Death, Time Out New York, Scream, and others. Michael is the author of The FrightFest Guide to Monster Movies and Shark Movie Mania, and has created featurettes and written liner notes for numerous Blu-ray and DVD releases. Excerpt. © Reprinted by permission. All rights reserved. INTRODUCTION 1990 was a big year for me as a horror fan, and a year of transformation for the horror genre. I had started writing for Fangoria magazine while still a college student in 1988, and in ’90 I joined the staff on a full-time basis, allowing me the privilege of turning my hobby into a vocation. I was now covering horror on a professional level, reaching a much wider readership than my fanzine efforts ever had, with far greater access to the movies and their makers. It was a dream come true for a young fright fanatic, yet even as the genre beat became my full-time employment, I still maintained my horror home project: collecting the newspaper ads for these films. It was a little obsession that began when I was in junior high (as detailed in my intro to the previous Ad Nauseam volume) and one I continued to feed – scouring the daily papers, as well as NYC alt-weeklies, such as The Village Voice and The New York Press, for those black-and-white gems. Only thing was, there were a lot fewer of them during the better portion of the ’90s, as the fear genre had gone into a downturn. Friday the 13th Part VIII, Halloween 5, and A Nightmare on Elm Street 5 were all box-office disappointments in 1989 (as was the delayed Leatherface: Texas Chainsaw Massacre III in ’90), signaling the decline of the horror (anti)hero franchise. Studios continued to treat scary stuff as a secondary concern, with the exception of the short spate of classic-monster revivals (Bram Stoker’s Dracula, Mary Shelley’s Frankenstein, Wolf). On the independent side, the video boom continued to take its toll, with more genre movies than ever bypassing theaters (particularly in the New York area) on their way to VHS. In the 1991 – 1997 sections of this book, you’ll find less than 20 titles per year, with a low of nine in ’94. Then along came Wes Craven’s Scream in ’96 to jumpstart the genre and make studios take notice that big money could be made from frightening audiences. The one-two punch of The Blair Witch Project and The Sixth Sense in ’99 solidified the idea that horror – whether on a shoestring budget or with a star like Bruce Willis – was a worthwhile endeavor. The continuing popularity of TV’s The X Files also helped, and the Buffy the Vampire Slayer series minted a new generation of young women seeking to be scared. A funny thing also happened in ’96 that’s not as oft-noted in the history of horror, but is also significant: an Italian zombie movie saw American release, but as an art-house entry rather than a grindhouse flick. October Films, which had opened Guille
