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-You spoke - we listened. New lighter material, new longer more secure cut, uncompromising support. -I AM BECOMING ( I A B | M F G. ) is an athletic apparel brand that stands for more than just the highest quality athletic apparel. IAB is a brand that focuses on personal development, personal growth and showing individuals what is possible when they stop doubting and start believing in themselves. We are a fast growing company because we always put the customer first. A customer-centered shopping experience is our goal.