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"Gold appears to slow down collagen depletion and the breakdown of elastin to prevent sagging skin", claims Kathryn Danzey, who has decided to make a living out of importing a gold facial treatment initially developed in Japan into Western countries. "It stimulates cellular growth of the deepest layer of the skin to regenerate healthy, firm skin cells and provide a tightening effect. Its anti-inflammatory properties are also thought to decrease skin inflammation and seem to slow down melanin secretion and thus reduce age spots. The skin looks wonderful afterwards", she says. And if you're not happy with simply putting gold onto your skin, you can opt for a bolder procedure called Gold Thread Lift skin rejuvenation treatment. This means that under local anesthetic, gold filaments are "threaded" within the skin to create a net-like structure under its surface. One of the few cosmetic surgeons in Europe to provide this treatment explains the underlying principle. "This network provides a mechanical support to the overlaying skin and triggers production of collagen and elastin fibres around the thread", says Dr Alexandra Chambers. "New blood vessels appear in the area, skin becomes firmer and thicker with a better blood supply. It can be effective for up to ten years", she adds referring to the procedure that can be used on the face, neck, d colletage, arms, legs and abdomen. Suggested Usage : - Apply directly to the skin using fingertips or a brush. - Let dry for one minute to set. How to Use : 1. Cleanse and thoroughly dry your face. 2. Clean face with warm, moist towels about 1 to 2 minutes. 3. Apply serum or your favorite skin care using upward, circular motion to your face. Do not rinse off. 4. Apply the 24k gold facial mask as shown, smooth the mask gently to ensure good contact with the skin. 5. Massage in the 24k gold facial mask using upward, circular motion to your face until absorbed completely.