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100% Pure Jamaica Blue Mountain (JBM) offers rich coffee flavor with almost no bitterness. It is one of the most luxurious and sought-after coffees in the world. To qualify as JBM coffee, it MUST be grown above 3000 ft in the Jamaica Blue Mountains and is subject to strict quality controls of the Jamaica Agricultural Commodities Regulatory Authority (JACRA). Look for the official Jamaica Blue Mountain seal to know it is 100% genuine. Choose Dancing Moon Coffee Company JBM to guarantee the highest quality beans, roasted to perfection for a true coffee treat. K-CUP is a trademark of KEURIG GREEN MOUNTAIN, INC.