Product-Led Growth: How to Build a Product That Sells Itself

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About Product-Led Growth: How To Build A Product That

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." (Nir Eyal, author of Hooked and Indistractible) "As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." (Omar Zenhom, CEO, WebinarNinja) "Why did I just blow $300K promoting a whitepaper?" That's the hard question I asked myself but couldn't answer - after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies. But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed. Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You'll find answers to all of these questions inside this audiobook. In addition, I'll also show you: How to save three to six months of development and hundreds of thousands of dollars by launching a free trial in 24 hours - and why you should do it (Ch. 10) Which huge mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) How to turn more users into customers with the simple framework I invented - that already drives brands millions in revenue (Ch. 13) Why you can't ever stop your churn, but how you can (a