The Entrepreneur's Guide (Survival Kit Series Book 2)

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About The Entrepreneur's Guide

This is an updated version of the best selling book in Hard Cover with Macmillan and Mass Market paperback with Ballantine since 1980. Also see the newer version, Business Startup, also on Kindle, as well as the related audiobooks on audible.com, an Amazon company, which runs the Apple iTunes audiobook store as well as Amazon’s. Discount codes available to purchasers.This book emphasizes the basics for entrepreneurs. Why do it? Does your temperament fit? If not, give it a pass and have a happier life.And secondly, a focus on the basics to make a business work: sales, operations, delivery, and getting paid. Do those 4 well, the author says, and the rest will be much easier. Finances, professional advice, and great employees always support businesses that succeed in these fundamentals—think Amazon, Apple, Walmart, Dell, IBM, McDonald’s, and others.Brown gives lots of gritty basic tips to make your ventures work. The Chicago Tribune: “A good introduction to dreamers and budding business people.” The Kirkus Reviews: “A succinct, instructive, often entertaining introduction to the rewards and risks of proprietorship…A productive labor of love.”Or as Brown says, “If you don’t love it, don’t do it.”Contains...Preface Getting Started. >Why Be an Entrepreneur? >Why Avoid Entrepreneurship. >The Entrepreneurial Profile for Success. >How Do You Measure Up? Formation >Market Selection. >Partners: The New Venture Trap. >Corporate Name. >Incorporation. >Investor Selection. >Purchasing a Going Concern. >Office. >First Communications. >Summary: What to Expect in Early Days. Running the Business. >Key Tasks & Priorities. >How Not to Run a New Venture: The Big Company Model. >How to Run It. >Refining Your Talents. Marketing. >The