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Review "This book covers the most important topics involved in statistical research. It is informative, and topics are presented in a way that is easy to understand." -- J.L. Madrigal Product Description Through examples and exercises, this handy student guide teaches methods for sampling, data gathering, developing questionnaires, reliability and validity, and quantitative and qualitative measurement. In addition, the book explains the use of quality improvement tools and techniques in measurement. It will be invaluable in any graduate statistics course, particularly for those in business administration and management.