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This undefended dissertation investigates the social impact of tourism within the space of Jemâa el Fna in Marrakech, Morocco. In general, it investigates the intertwined relationships of tourism, heritage, performance, and experience. In specific, it examines how tourists and residents engage with the square to perform a Moroccan tourist experience historically and contemporaneously. This work considers Jemâa el Fna as an example of Bruner's "touristic borderzone." It takes a combination historic and ethnographic approach that draws upon travelogues, guidebook descriptions, postcards, government reports, visual representations, and participant-observation to look for the continuity and difference in how tourism has constructed Jemâa el Fna and how visitors have responded to it.