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You can build a perfume business of your own using this business plan as a guide. Following its detailed strategy you quickly identify motivated groups, members of which are already close to the tipping point of desire for a new perfume, but from a marketer who does not currently sell perfume and might never think of selling perfume to these enthusiastic prospects. Here is where you step in with a professional promotion that guides the marketer in exploiting this ripe opportunity for mutual profit. Before the promotion has peaked, you will already be on your way to your next relationship with your next marketing partner. In time, following this plan, you will gain more control -- and more profit -- over each new marketing partner relationship.