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Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy
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About Impact Beyond The Game: How Athletes Can Build
Product Description In today’s world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they’re still playing. Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure. Review "Personal branding is something every athlete should take seriously, and Malcolm gives great tips throughout this book." --Jason Fox, founder of Earbuds and former NFL player "No athlete's career can last forever, which is why the strategies that Malcolm lays out in this book are so essential. Whether your athletic career is just beginning or about to end, Impact Beyond the Game will help you ensure that you are on the right path." --David Meltzer, CEO of Sports 1 Marketing and host of the Entrepreneur podcast, The Playbook , is a Top 100 Business Coach, public speaker, and three-time bestselling author "I've had the pleasure of following Malcolm and then meeting him and getting to know him over the years. Malcolm is one of the hardest workers I know and is so selfless when it comes to providing resources for athletes. This book gives every athlete the blueprint to build, leverage, and monetize their brand both during and after their career. As a professional athlete, I've already applied some of the principles from the book to my own brand. Sports, as we all know, has an expiration date, we just don't know when. What we do know is that a brand has no expiration date. This book gives you the tools to create your mark." --Amobi Okugo, professional soccer player and founder of A Frugal Athlete "This is an outstanding read for any athlete who wants more out of their playing career. Malcolm provides a blueprint for how athletes can build and leverage a brand that impacts people as well as creates opportunities off the field." --Brendan Harris, Director of Athlete Development, MLB for X10 Capital "Malcolm has built a perfect game plan for all athletes to take their personal branding to a new level. This book gives tons of insight and is a great educational tool, and has already helped with my own personal branding. A definite must-read for today's athletes." --Kyle Hines, professional basketball player "As a sports tech founder with a company that is solely based on partnering athletes with brands--I firmly understand the importance of why athletes need to leverage their influence during their career. I highly recommend this book because Malcolm clearly 'gets it' as well and lays out the blueprint, page by page." --Ishveen Anand, founder of OpenSponsorship "Malcolm embodies all the characteristics it takes to be successful in life! In his book he clearly illustrates the why and how behind telling your story. Today it doesn't matter who you are, you need to control your narrative and your brand! Malcolm is a Visionary." -- Brendon Ayanbadejo (Former NFL Player & Super Bowl Champion) About the Author MALCOLM LEMMONS is a former professional athlete turned entrepreneur and author. During his days playing basketball overseas, Malcolm didn't know how to prepare for life after sports. He began to write about his experiences and the obstacles in his athletic c
