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What it is: Schwarzkopf Professional's heritage color brand Igora Royal brings you true color in High Definition with uncompromising coverage and unbeatable retention. What it does: Developed with colorists for colorists Igora Royal lets your creativity run free providing you with the tools to transform imagination into reality, with true-to-tuft color results for ultimate reliability ? even under the most challenging conditions. What else you need to know: Explore our portfolio of permanent color, developed to provide a solution to your everyday salon requirements from specific client needs such as total coverage and increased scalp comfort to satisfying the most creative colorist with intermixable shades to choose from.